UNAPOLOGETIC BEAUTY
BRAND
Boots x Claudia Winkleman
PRODUCT CATEGORY
Cosmetics, Beauty, Accessories
SERVICES
Brand Identity, Packaging Design, Surface Pattern Design
BRIEF
Create a cosmetics range with Claudia Winkleman. 'Something opulent that isn't shy, it's in your face but luxourious. Think Soho House Interiors, with some beautiful green bamboo.' Claudia
DESIGN APPROACH
Designed a cheeky, bold cosmetic range that captures Claudia Winkleman's trademark style. The packaging plays with a sharp monochromatic palette and zesty green accents, creating a visual identity that shouts modern, confident beauty.
By integrating graphic bamboo motifs, the packaging tells a story of natural energy and contemporary glamour, transforming a simple cosmetic line into a statement of personal style
PRESS HIGHLIGHTS
Glamour: 'Pure unbridled make-up joy'
Woman & Home: 'Just as much fun as we expected'
Marie Claire: 'Claudia Winkleman has launched a signature make-up line, and I'm in to it'
SAY HELLO