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MOODS, BOTTLED
BRAND
Boots x Champneys
PRODUCT CATEGORY
Spa, Wellness, Lifestyle, Bath & Body
SERVICES
Re-branding, Primary Packaging
BRIEF
'Redesign Champneys' bathing collections to celebrate the brand's spa heritage and wellness credibility.
DESIGN APPROACH
A range of 30 wellness and skincare products was develloped organised under four mood-led pillars: Awaken, Calm, Slumber, and Treatments. The mood states directly aligned with Champneys' spa treatment offerings, creating a holistic wellness narrative.
A sophisticated colour palette was drawn from the spa's colour-themed rooms and liked with the mood states, while a distinctive black strip featuring the Champneys rosette highlighted the brand's expertise and rich wellness heritage.
SAY HELLO
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