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THE PROCESS
Good packaging tells the story of your brand authentically and makes lasting connections with your customers.
We begin by diving deep into your brand—understanding how it makes customers feel inside and out, and what purpose it serves in their lives. This foundation is essential!
Next, we carefully consider every aspect of your brief—from market positioning and budget constraints to timelines, legal requirements and sustainability. With all this in mind, we explore a variety of creative concepts until we discover that special design that will:
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Catch eyes on crowded shelves
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Create a lasting impression
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Connect meaningfully with your customers
Finally, we prepare your packaging for production, ensuring every technical detail is perfectly in place for a smooth manufacturing process.
Your product deserves packaging that tells its story!
PACKAGING DESIGN
Bespoke packaging design from concept to completion, specialising in Beauty, Gifting, Lifestyle, Stationery and Wellness products.
SERVICES
BRAND IDENTITY
Creating distinctive visual identities that tell compelling brand stories
THE PROCESS
A meaningful brand goes beyond a logo, it's the soul of your business that forms a real connection with your customers
We start by getting to know you and your vision inside out. Through thoughtful conversations and research, we explore what makes your business different and who your ideal customers really are.
Next, we carefully craft your brand story, considering everything from your values and personality to your market position and long-term goals. This foundation guides us as we develop:
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A distinctive visual identity that stands out
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Authentic messaging that resonates with your audience
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Consistent brand elements that build recognition and trust
Finally, we provide you with comprehensive brand guidelines and assets, ensuring your brand shines consistently across all touchpoints—from your website and packaging to social media and beyond.
The scope of this work will depend on the scale of your brand - we can tailor the approach together, based on needs and budget.
TREND TRANSLATION
Brand-specific translation of macro to micro trend to inform visual language across form, colour, pattern, material and finish for product collections or gifting ranges.
THE PROCESS
Spotting trends is one thing—knowing how to apply them meaningfully to your brand is what creates real value.
We begin by immersing ourselves in the trend landscape, identifying themes that align with your brand values and customer needs. Not every trend is right for every brand, so finding the right match is important.
Next, we thoughtfully translate these trends into practical steps, considering:
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How deeply to embrace each trend
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The right timing in the trend lifecycle for your market position
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Subtle ways to build on on your core offering in response to trends
Finally, we develop actionable recommendations and designs or a set of design assets that bring these trends to life across your products, packaging, or brand communications—always ensuring they feel authentic to your brand voice.
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