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BATHING IN NECTAR
BRAND
Boots
PRODUCT CATEGORY
Bath & Body
SERVICES
Sub-brand identity, Packaging Design, Gifting
BRIEF
Re-ignite the previous Royal Jelly range, highlighting honey and mimosa fragrances through ingredient-focused packaging.
DESIGN APPROACH
An elegant primary pack design system was created using an elongated circular stamp-like emblem. The design featured fragrance notes and centrally placed illustrations of key ingredients.
Hand-drawn botanical illustrations showcased the honey and mimosa elements, creating a sophisticated, expandable range aesthetic. A white and soft yellow textured board substrate added a premium feel to the range.
SAY HELLO
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