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CELESTIAL HUES
BRAND
Seventeen
PRODUCT CATEGORY
Cosmetics
SERVICES
Packaging Design, Gifting
BRIEF
Design a playful range of Christmas cosmetic gift sets and Advent Calendar for teen cosmetics brand 17.
DESIGN APPROACH
A celestial-inspired design system utilised mystical iconography including crescent moons, starbursts, eyes, and constellation patterns. The design featured hand-drawn celestial elements in berry tones, lavender, and metallics against a seasonal deep purple base and the brand’s pale pink. Carefully placed iridescent foil added a premium, giftable aesthetic while maintaining the brand's value-focused positioning.






SAY HELLO
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