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MOODS, BOTTLED

BRAND

Boots x Champneys

PRODUCT CATEGORY

Spa, Wellness, Lifestyle, Bath & Body

SERVICES

Re-branding, Primary Packaging

BRIEF

Redesign Champneys' bathing collections to celebrate the brand's spa heritage and wellness credibility.

DESIGN APPROACH

A range of 30 wellness and skincare products was develloped organised under four mood-led pillars: Awaken, Calm, Slumber, and Treatments. The mood states directly aligned with Champneys' spa treatment offerings, creating a holistic wellness narrative.

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A sophisticated colour palette was drawn from the spa's colour-themed rooms and liked with the mood states, while a distinctive black strip featuring the Champneys rosette highlighted the brand's expertise and rich wellness heritage.

Hand holding Champneys Health Spa Calm bubble heaven bath soak in amber plastic bottle with minimalist label
Champneys Health Spa wellness mood collection lineup featuring calm, waken and slumber aromatherapy products
Champneys Health Spa Calm collection featuring bubble heaven bath soak and body cleanser on geometric display
Hand holding Champneys Health Spa Calm bubble heaven bath soak in amber plastic bottle with minimalist label
Champneys Health Spa Calm collection Amber jars stacked unevenly featuring calm slumber and treatments mood states

SAY HELLO

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